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The goal of the Cherokee Athletic Department is to provide opportunities for student athletes to excel in teamwork, sportsmanship, self-discipline, acceptable personal and social behavior. Members of teams and organizations must always serve as exemplars of all students. Participation in athletics at Cherokee is "a privilege, not a right". In addition to the rules established by NCHSAA (North Carolina High School Athletic Association), each coach may have rules and expectations for the members of the team, which shall be distributed to all players and parents at the beginning of the season. The Cherokee Central Schools Code of Conduct applies to all student athletes on and off the field of play. All students who participate in athletics are subject to disciplinary consequences imposed by coaches and the administration.

The athletic program at Cherokee Central Schools is designed to produce well rounded citizens who can take their place in a community and in a democratic society. The program is intended to develop leadership skills, a sense of responsibility, accountability and sportsmanlike attitude. One of the main goals of the athletic department is to teach the concept of sportsmanship. Good sportsmanship requires that everyone be treated with respect. This includes members of the opposing team, teammates, officials, coaches, administrators and spectators. Winning is exciting, winning at any cost is not the goal. Cherokee Braves will learn how to win with dignity and class.